Determinants of switching intention in the electricity markets : an integrated structural model approach
Year of publication: |
2022
|
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Authors: | Hussain, Shahid ; Seet, Pi-Shen ; Ryan, Maria ; Iranmanesh, Mohammad ; Cripps, Helen ; Salam, Abdul |
Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 69.2022, p. 1-13
|
Subject: | Switching behavior | Push-pull theory | Electricity retail market | Push factors | Pull factors | Electronic word-of-mouth | Attitude | Elektrizitätswirtschaft | Electric power industry | Konsumentenverhalten | Consumer behaviour | Virales Marketing | Viral marketing | Strompreis | Electricity price |
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