Determinants of temporal variations in advertising effectiveness

by Chanjin Chung and Harry M. Kaiser

Year of publication:	1998
Authors:	Chung, Chanjin ; Kaiser, Harry M.
Publisher:	Ithaca, NY
Subject:	Werbewirkung \| Advertising effects \| Werbung \| Advertising \| Marketingmanagement \| Marketing management \| Milchmarkt \| Milk market \| USA \| United States \| 1986-1995

Extent:	14 S
Series:	NICPRE / National Institute for Commodity Promotion Research and Evaluation. - Ithaca, NY, ZDB-ID 1485188-X. - Vol. 98,02 Research bulletin / Department of Agricultural, Resource, and Managerial Economics, College of Agriculture and Life Sciences, Cornell University ; 98,03 RB / Department of Agricultura, Resource, and Managerial Economics, College of Agriculture and Life Sciences, Cornell University / Department of Agricultural, Resource, and Managerial Economics, College of Agriculture and Life Sciences, Cornell University ; 98,03 ; 98,03
Type of publication:	Book / Working Paper
Type of publication (narrower categories):	Graue Literatur ; Non-commercial literature
Language:	English
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://ebvufind01.dmz1.zbw.eu/10000988401