Determinants of the buying behavior of young consumer of branded clothes : an empirical analysis
Year of publication: |
2014
|
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Authors: | Kansra, Pooja |
Published in: |
The IUP journal of brand management : IJBRM. - Hyderabad : IUP Publ., ZDB-ID 2576844-X. - Vol. 11.2014, 3, p. 57-70
|
Subject: | Konsumentenverhalten | Consumer behaviour | Jugendliche | Youth | Bekleidung | Clothing | Markenimage | Brand image |
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