Determinants of Technology Usage in Marketing Planning: A Study of Chinese Managers in Hong Kong, Taiwan & PRC with Implications in Cross Cultural Management
| Year of publication: |
1997
|
|---|---|
| Authors: | Chan, Allan K.K. ; Dandurand, Lawrence |
| Published in: |
Journal of international marketing and marketing research. - Brixham, ISSN 1010-7347, ZDB-ID 9028651. - Vol. 22.1997, 1, p. 19-34
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