Determining female consumers' perceptions of garment fit, personal values and emotions when considering garment sizing
Josephine Kasambala, Elizabeth Kempen and Reena Pandarum
| Year of publication: |
March 2016
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|---|---|
| Authors: | Kasambala, Josephine ; Kempen, Elizabeth ; Pandarum, Reena |
| Published in: |
International journal of consumer studies. - Oxford [u.a.] : Blackwell Science, ISSN 1470-6423, ZDB-ID 2045189-1. - Vol. 40.2016, 2, p. 143-151
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| Subject: | Garment sizing | personal values | emotions | means-end chain theory | laddering | Emotion | Konsumentenverhalten | Consumer behaviour | Bekleidungsindustrie | Clothing industry | Soziale Werte | Social values | Persönlichkeitspsychologie | Personality psychology | Bekleidung | Clothing |