Determining perceptions, attitudes and behaviour towards social network site advertising in a three-country context
Melanie Wiese and Husain Salilul Akareem
| Year of publication: |
2020
|
|---|---|
| Authors: | Wiese, Melanie ; Akareem, Husain Salilul |
| Subject: | advertising | attitudes | Facebook | perceptions | privacy concern | Social networking advertising (SNA) | social support theory | trust | Social Web | Social web | Online-Marketing | Internet marketing | Werbung | Advertising | Wahrnehmung | Perception | Konsumentenverhalten | Consumer behaviour | Soziales Netzwerk | Social network | Vertrauen | Confidence | Werbewirkung | Advertising effects | Datenschutz | Data protection | Meinung | Opinion |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/0267257X.2020.1751242 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10012249057