Determining perceptions, attitudes and behaviour towards social network site advertising in a three-country context
Melanie Wiese and Husain Salilul Akareem
| Year of publication: |
2020
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| Authors: | Wiese, Melanie ; Akareem, Husain Salilul |
| Published in: |
Journal of marketing management : JMM ; journal of the Academy of Marketing. - Abingdon [u.a.] : Routledge, Taylor & Francis Group, ISSN 1472-1376, ZDB-ID 2067949-X. - Vol. 36.2020, 5/6, p. 420-455
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| Subject: | advertising | attitudes | Facebook | perceptions | privacy concern | Social networking advertising (SNA) | social support theory | trust | Social Web | Social web | Online-Marketing | Internet marketing | Werbung | Advertising | Wahrnehmung | Perception | Konsumentenverhalten | Consumer behaviour | Soziales Netzwerk | Social network | Vertrauen | Confidence | Werbewirkung | Advertising effects | Datenschutz | Data protection | Meinung | Opinion |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/0267257X.2020.1751242 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012249057