Determining the appropriate depth and breadth of a firm's product portfolio
Robert Bordley
| Year of publication: |
2009
|
|---|---|
| Authors: | Bordley, Robert |
| Published in: |
Marketing strategy processes and tools. - Los Angeles [u.a.] : Sage. - 2009, p. 343-374
|
| Subject: | Produktmanagement | Product management | Portfolio-Management | Portfolio selection |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section ; Reprint |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003836090