Determining the factors affecting the acceptance of social commerce in service-oriented businesses using the fuzzy Delphi method
Year of publication: |
2022
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Authors: | Pouti, Nasibeh ; Taghavifard, Mohammad Taghi ; Taghva, Mohammad Reza ; Fathian, Mohammad |
Published in: |
International journal of electronic business : IJEB. - Olney, Bucks. : Inderscience Enterprises, ISSN 1470-6067, ZDB-ID 2115996-8. - Vol. 17.2022, 2, p. 135-161
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Subject: | fuzzy Delphi | intention to accept | service-based businesses | social commerce | Fuzzy-Set-Theorie | Fuzzy sets | Delphi-Methode | Delphi technique | Innovationsakzeptanz | Innovation adoption | Social Web | Social web | Online-Handel | Online retailing |
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