Determining the presence of a long-term/short-term dilemma for SMEs when adopting strategic orientation to improve performance

Simone Regina Didonet, Andrew Fearne, Geoff Simmons

Year of publication:	2020
Authors:	Didonet, Simone Regina ; Fearne, Andrew P. ; Simmons, Geoffrey
Subject:	market orientation \| sales orientation \| SME marketing \| SME performance \| strategic orientations \| KMU \| SME \| Marketingmanagement \| Marketing management \| Strategisches Management \| Strategic management \| Unternehmenserfolg \| Firm performance \| Performance-Management \| Performance management \| Performance-Messung \| Performance measurement

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