Deterministic and Stochastic Optimization of a Dynamic Advertising Model

This paper considers a variation of the Vidale-Wolfe advertising model for which the maximum value of the objective function and the form of the optimal feedback advertising control are identical in both a deterministic and a stochastic environment. The stochastic environment is due to a white noise disturbance introduced in the deterministic sales-advertising dynamics

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Year of publication:	[2014]
Authors:	Sethi, Suresh
Publisher:	[2014]: [S.l.] : SSRN
Subject:	Theorie \| Theory \| Werbung \| Advertising \| Stochastischer Prozess \| Stochastic process \| Mathematische Optimierung \| Mathematical programming

Extent:	1 Online-Ressource (6 p)
Type of publication:	Book / Working Paper
Language:	English
Notes:	In: Optimal Control Applications and Methods, Vol. 4, No. 2 , pp. 179-184, 1983 Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments April 7, 1982 erstellt
Classification:	M31 - Marketing ; M37 - Advertising ; C61 - Optimization Techniques; Programming Models; Dynamic Analysis
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://ebvufind01.dmz1.zbw.eu/10012751673