Developing a deeper understanding of post-purchase perceived risk and behavioral intentions in a service setting
| Year of publication: |
2007
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|---|---|
| Authors: | Grewal, Dhruv ; Iyer, Gopalkrishnan R. ; Gotlieb, Jerry ; Levy, Michael |
| Published in: |
Journal of the Academy of Marketing Science. - New York, NY : Springer Science + Business Media LLC, ISSN 0092-0703, ZDB-ID 11878654. - Vol. 35.2007, 2, p. 250-258
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