Developing a fuzzy enhanced Russell measure for media selection
Nazanin Ahmady (Department of Mathematics, Islamic Azad University, Varamin-Pishva Branch, Iran), Reza Farzipoor Saen (Department of Industrial Management, Faculty of Management and Accounting, Islamic Azad University, Karaj Branch, Karaj, Iran), Elham Ahmady (Department of Mathematics, Islamic Azad University, Varamin-Pishva Branch, Iran), Amir Hossein Sadeghi (Department of Mathematics, Islamic Azad University, Shahr-e-Qods Branch, Shahr-e-Qods, Iran)
| Year of publication: |
2015
|
|---|---|
| Authors: | Ahmady, Nazanin ; Saen, Reza Farzipoor ; Ahmady, Elham ; Sadeghi, Amir Hossein |
| Published in: |
International journal of business innovation and research. - Genève [u.a.] : Inderscience, ISSN 1751-0252, ZDB-ID 2271131-4. - Vol. 9.2015, 4, p. 470-485
|
| Subject: | media selection | data envelopment analysis | enhanced Russell measure | ERM | fuzzy data | full efficiency | Data-Envelopment-Analyse | Data envelopment analysis | Fuzzy-Set-Theorie | Fuzzy sets | Messung | Measurement |