Developing a model of antecedents to consumers' perceptions and evaluations of price unfairness
| Year of publication: |
2009
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|---|---|
| Authors: | Bechwati, Nada Nasr ; Sisodia, Rajendra S. ; Sheth, Jagdish N. |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 1897731. - Vol. 62.2009, 8, p. 761-768
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