Developing a new model for tracking brand equity as a measure of marketing effectiveness
Abas Mirzaei; David Gray; Chris Baumann
| Year of publication: |
2011
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|---|---|
| Authors: | Mirzaei, Abas ; Gray, David ; Baumann, Chris |
| Published in: |
The marketing review. - Helensburgh : Westburn Publ., ISSN 1469-347X, ZDB-ID 2039374X. - Vol. 11.2011, 4, p. 323-336
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| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Language: | English |
| Source: |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10009853213