Developing a new segmentation typology for telecom service users with the motivated consumer innovativeness (MCI) scale
Anand Thakur, Lokesh Jasrai, and Rupinderdeep Kaur
| Year of publication: |
2020
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|---|---|
| Authors: | Thakur, Anand ; Jasrai, Lokesh ; Kaur, Rupinderdeep |
| Published in: |
Services marketing quarterly. - Philadelphia, PA : Routledge, Taylor & Francis Group, ISSN 1533-2977, ZDB-ID 2113057-7. - Vol. 41.2020, 4, p. 287-305
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| Subject: | cognitive motives | functional motives | hedonic motives | motivated consumer innovativeness | Social motives | telecom service marketing mix | Konsumentenverhalten | Consumer behaviour | Motivation | Leistungsmotivation | Work motivation | Produktentwicklung | New product development | Kundenintegration | Customer integration |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/15332969.2020.1830642 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012607275