Developing a Segmented Service Strategy: Improving Measurement in Relationship Marketing
| Year of publication: |
1999
|
|---|---|
| Authors: | Payne, Adrian ; Frow, Pennie |
| Published in: |
Journal of marketing management : MM. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0267-257X, ZDB-ID 6459717. - Vol. 15.1999, 8, p. 797-818
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