Developing a sequential framework for nostalgia deployment : the Indian context
Varsha Jain, Komal Chandani, B. E. Ganesh
| Year of publication: |
2016
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|---|---|
| Authors: | Jain, Varsha ; Chandani, Komal ; Ganesh, B. E. |
| Published in: |
Middle East journal of management : MEJM. - Genéve [u.a.] : Inderscience Enterprises, ISSN 2050-3636, ZDB-ID 2734434-4. - Vol. 3.2016, 3, p. 244-265
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| Subject: | nostalgia in advertising | Indian consumers | emotional and cognitive reaction | behaviour | Konsumentenverhalten | Consumer behaviour | Indien | India | Emotion | Kognition | Cognition | Werbung | Advertising | Werbewirkung | Advertising effects |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011636898