"Developing a taxonomy of usability user types" : a managerial apporach to applying new user research methods for R&D in the telecommunications industry
Tim Dörflinger; Katja Henke; Markus Buchwald
| Year of publication: |
2008
|
|---|---|
| Authors: | Dörflinger, Tim ; Henke, Katja ; Buchwald, Markus |
| Published in: |
The marketing review. - Helensburgh : Westburn Publ., ISSN 1469-347X, ZDB-ID 2039374-X. - Vol. 8.2008, 4, p. 343-357
|
| Subject: | Telekommunikationssektor | Telecommunications industry | Marktsegmentierung | Market segmentation | Industrieforschung | Industrial research | Konsumentenverhalten | Consumer behaviour | Deutschland | Germany |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003781168