Developing an effective data-led strategy : managing the enablers

Boris Urban, Jefferson Chen, Gavin Reuben

Year of publication:	2024
Authors:	Urban, Boris ; Chen, Jefferson ; Reuben, Gavin
Subject:	Absorptive capacity \| Attention-focus \| Effective data-led strategy \| Emerging market \| Management \| Resources \| Strategisches Management \| Strategic management \| Schwellenländer \| Emerging economies \| Marketingmanagement \| Marketing management \| Absorption \| Ressourcenorientierter Ansatz \| Resource-based view \| Entwicklungsländer \| Developing countries \| Multinationales Unternehmen \| Transnational corporation \| Innovationsmanagement \| Innovation management

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