Developing an effective data-led strategy : managing the enablers
Boris Urban, Jefferson Chen, Gavin Reuben
| Year of publication: |
2024
|
|---|---|
| Authors: | Urban, Boris ; Chen, Jefferson ; Reuben, Gavin |
| Published in: |
Management decision. - Bingley : Emerald, ISSN 1758-6070, ZDB-ID 2023018-7. - Vol. 62.2024, 5, p. 1668-1686
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| Subject: | Absorptive capacity | Attention-focus | Effective data-led strategy | Emerging market | Management | Resources | Strategisches Management | Strategic management | Schwellenländer | Emerging economies | Marketingmanagement | Marketing management | Absorption | Ressourcenorientierter Ansatz | Resource-based view | Entwicklungsländer | Developing countries | Multinationales Unternehmen | Transnational corporation | Innovationsmanagement | Innovation management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/MD-03-2023-0458 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015045861