Developing and implementing value‐based strategy

Proposes an approach for implementing value‐based management expectations into strategic and operational management activities. Also considers issues concerning marketing and operations management as well as finance. Addresses the scope of business and its planning horizon, and both applies existing concepts and develops others.

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Year of publication:	1997
Authors:	Walters, David
Published in:	Management Decision. - MCB UP Ltd, ISSN 1758-6070, ZDB-ID 2023018-7. - Vol. 35.1997, 10, p. 709-720
Publisher:	MCB UP Ltd
Subject:	Marketing \| Operations management \| Planning \| Shareholder value analysis \| Strategy \| Value analysis

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Type of publication:	Article
Type of publication (narrower categories):	conceptual-paper
Language:	English
Other identifiers:	10.1108/00251749710192020 [DOI]
Source:	Other ZBW resources

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