Developing and managing strategic alliances, building social capital and creating value
Year of publication: |
2004
|
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Authors: | Hitt, Michael A. ; Ireland, R. Duane ; Santoro, Michael D. |
Published in: |
Strategy and performance : achieving competitive advantage in the global marketplace. - Basingstoke, Hampshire [u.a.] : Palgrave Macmillan, ISBN 978-1-349-51265-2. - 2004, p. 13-34
|
Subject: | Strategische Allianz | Strategic alliance | Sozialkapital | Social capital | Betriebliche Wertschöpfung | Value creation |
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