Developing and using forecasting models of consumer durables : the case of color television
Barry L. Bayus, Saman Hong and Russell P. Labe, Jr
| Year of publication: |
1989
|
|---|---|
| Authors: | Bayus, Barry L. |
| Other Persons: | Hong, Saman (contributor) ; Labe, Russell P. (contributor) |
| Published in: |
The journal of product innovation management : an international publication of the Product Development & Management Association. - Oxford : Blackwell Publishing, ISSN 0737-6782, ZDB-ID 722136-8. - Vol. 6.1989, 1, p. 5-19
|
| Subject: | Unterhaltungselektronik-Industrie | Consumer electronics industry | Marktforschung | Market research | Konsumgüter | Consumer goods | USA | United States | 1956-1988 |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10001071290