Developing and validating a comprehensive model of factors influencing consumer acceptance of SMS advertising : empirical evidence using SEM-PLS
Mohammad Hamdi Al Khasawneh; Ahmed Shuhaiber
| Year of publication: |
2018
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|---|---|
| Authors: | Al Khasawneh, Mohammad Hamdi ; Shuhaiber, Ahmed |
| Published in: |
International journal of business information systems : IJBIS. - Olney, Bucks. : Inderscience Enterprises, ISSN 1746-0972, ZDB-ID 2193362-5. - Vol. 27.2018, 3, p. 298-330
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| Subject: | consumer acceptance | mobile marketing | SMS advertising | SMS messages | Konsumentenverhalten | Consumer behaviour | Mobile Marketing | Mobile marketing | Mobiltelefon | Mobile phone | Innovationsakzeptanz | Innovation adoption | Online-Marketing | Internet marketing | Werbewirkung | Advertising effects | Mobile Business | Mobile business | Mobilkommunikation | Mobile communications |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011849506