Developing and validating a multi-dimensional scale for operationalizing industrial service offering
Year of publication: |
2017
|
---|---|
Authors: | Partanen, Jukka ; Kohtamäki, Marko ; Parida, Vinit ; Wincent, Joakim |
Published in: |
The journal of business & industrial marketing. - Bingley : Emerald Publishing Limited, ISSN 0885-8624, ZDB-ID 649550-3. - Vol. 32.2017, 2, p. 295-309
|
Subject: | Industrial services | Manufacturing firms | Measurement development | Service business | Service offering | Industrie | Manufacturing industries | Leistungsbündel | Bundling strategy | Unternehmensdienstleistung | Business services | Dienstleistungssektor | Service industry | Messung | Measurement | Dienstleistungsmanagement | Service management | Dienstleistung | Services |
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