Developing and validating a multidimensional consumer-based brand equity scale
| Year of publication: |
2001
|
|---|---|
| Authors: | Yoo, Boonghee ; Donthu, Naveen |
| Published in: |
Journal of Business Research. - Elsevier, ISSN 0148-2963. - Vol. 52.2001, 1, p. 1-14
|
| Publisher: |
Elsevier |