Developing brand identity for Slovenia with opinion leaders
Year of publication: |
2012
|
---|---|
Authors: | Ruzzier, Maja Konecnik |
Published in: |
Baltic journal of management. - Bingley : Emerald Group Publishing Limited, ISSN 1746-5265, ZDB-ID 2248722-0. - Vol. 7.2012, 2, p. 124-142
|
Subject: | Herkunftsbezeichnung | Designation of origin | Markenführung | Brand management | Delphi-Methode | Delphi technique | Slowenien | Slovenia |
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