Developing business solutions from conjoint analysis
Sid Simmons and Mark Esser
| Year of publication: |
2003
|
|---|---|
| Authors: | Simmons, Sid ; Esser, Mark |
| Published in: |
Conjoint measurement : methods and applications ; with 91 tables. - Berlin : Springer, ISBN 3-540-40479-1. - 2003, p. 67-96
|
| Subject: | Conjoint-Analyse | Conjoint analysis | Marktforschung | Market research | Theorie | Theory | Marketingmanagement | Marketing management | Beziehungsmarketing | Relationship marketing |
| Type of publication: | Article |
|---|---|
| Language: | English |
| Notes: | Literaturangaben |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001997540