Developing a comprehensive model of marketing performance evaluation at the branch level in the Iranian banking system using grounded theory approach
Saleh Sedighi Shiraz, Samad Aali, Rasoul Vazifeh, Alireza Bafandeh Zendeh
| Year of publication: |
2022
|
|---|---|
| Authors: | Shiraz, Saleh Sedighi ; Aali, Samad ; Vazifeh, Rasoul ; Zendeh, Alireza Bafandeh |
| Published in: |
Iranian journal of economic studies : IJES. - [Shiraz] : Shiraz University, ISSN 2322-1402, ZDB-ID 2914368-8. - Vol. 11.2022, 1, p. 1-22
|
| Subject: | Marketing performance | bank branches | Grounded theory | performance evaluation | Grounded Theory | Bank | Performance-Messung | Performance measurement | Iran |
freely available
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.22099/ijes.2023.43377.1822 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014249445