Developing effective social media messages : Insights from an exploratory study of industry experts
| Year of publication: |
2019
|
|---|---|
| Authors: | Majid, Sarhang ; Lopez, Carmen ; Megicks, Phil ; Lim, Wai Mun |
| Published in: |
Psychology & Marketing. - Wiley, ISSN 1520-6793, ZDB-ID 2002068-5. - Vol. 36.2019, 6 (13.02.), p. 551-564
|
| Publisher: |
Wiley |
| Type of publication: | Article |
|---|---|
| Language: | English |
| Other identifiers: | 10.1002/mar.21196 [DOI] |
| Source: | Other ZBW resources |
Persistent link: https://www.econbiz.de/10012083976