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Shimamura’s strategy to avoid competition: developing a low-cost operating system and evolutionary manuals
Isomura, Kazuhito, (2015)
How UNIQLO evolves its value proposition and brand image: imitation, trial and error and innovation
Huang, Pei-Yuh, (2014)
MUJI’s way to build a global brand: integrating value communication into product and store development
Isomura, Kazuhito, (2016)