Developing firm capabilities to utilise social media for the fuzzy front end of innovation
Year of publication: |
2023
|
---|---|
Authors: | Bashir, Naheed ; Malik, Khaleel |
Subject: | Social media | capabilities | external knowledge | fuzzy front end | Social Web | Social web | Fuzzy-Set-Theorie | Fuzzy sets | Innovationsmanagement | Innovation management | Innovation | Produktentwicklung | New product development | Wissensmanagement | Knowledge management | Wissenstransfer | Knowledge transfer |
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