Developing inter-regional brands
Year of publication: |
2008
|
---|---|
Authors: | Kaufmann, Hans Rüdiger ; Durst, Susanne |
Published in: |
EuroMed journal of business. - Bingley : Emerald, ISSN 1450-2194, ZDB-ID 2509205-4. - Vol. 3.2008, 1, p. 38-62
|
Subject: | Regionalentwicklung | Regional development | Markenführung | Brand management | Markenartikel | Brand | Markenimage | Brand image | Entwicklung | Economic development |
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