Developing location-based mobile advertising in Singapore : a socio-technical perspective
Trisha T.C. Lin, Fernando Paragas, Dion Goh, John Robert Bautista
| Year of publication: |
February 2016
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|---|---|
| Authors: | Lin, Trisha T. C. ; Paragas, Fernando ; Goh, Dion Hoe-Lian ; Bautista, John Robert |
| Published in: |
Technological forecasting & social change : an international journal. - Amsterdam : Elsevier, ISSN 0040-1625, ZDB-ID 280700-2. - Vol. 103.2016, p. 334-349
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| Subject: | LBA | Location-based advertising | Mobile advertising | Socio-technical framework | Werbung | Advertising | Singapur | Singapore | Online-Marketing | Internet marketing | Mobilkommunikation | Mobile communications | Mobile Marketing | Mobile marketing | Mobile Business | Mobile business | Mobile Anwendung | Mobile application |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.techfore.2015.06.002 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011608754