Developing marketing expert systems : an application to international negotiations
Year of publication: |
1989
|
---|---|
Other Persons: | Rangaswamy, Arvind (contributor) |
Published in: |
Journal of marketing. - Thousand Oaks, CA : Sage Publishing, ISSN 0022-2429, ZDB-ID 218318-3. - Vol. 53.1989, 4, p. 24-39
|
Subject: | Internationales Marketing | International marketing | Verkauf | Selling | Expertensystem | Expert system |
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