Developing markets? : understanding the role of markets and development at the intersection of macromarketing and Transformative Consumer Research (TCR)
Bernardo Figueiredo, Jessica Chelekis, Benet DeBerry-Spence, A. Fuat Fırat, Güliz Ger ...
| Year of publication: |
2015
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|---|---|
| Authors: | Figueiredo, Bernardo ; Chelekis, Jessica ; DeBerry-Spence, Benet ; Firat, A. Fuat ; Ger, Güliz |
| Published in: |
Journal of macromarketing : examining the interactions among markets, marketing, and society. - Thousand Oaks, Calif. : Sage, ISSN 0276-1467, ZDB-ID 784653-8. - Vol. 35.2015, 2, p. 257-271
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| Subject: | markets | development | developing markets | transformative consumer research | macromarketing | Konsumentenverhalten | Consumer behaviour | Marketing | Marketingtheorie | Marketing theory | Marktforschung | Market research |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011286467