Developing New Business-to-Business Professional Services: What Factors Impact Performance?
Year of publication: |
1996
|
---|---|
Authors: | Brentani, Ulrike de ; Ragot, Emmanuel |
Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 1201244. - Vol. 25.1996, 6, p. 517-530
|
Saved in:
Saved in favorites
Similar items by person
-
An empirical study of the determinants of success in the development of new industrial services
DeBrentani, Ulrike, (1993)
-
The company, product and market dimensions of new product decision scenarios
DeBrentani, Ulrike, (1985)
-
New industrial service development : scenarios for success and failure
DeBrentani, Ulrike, (1995)
- More ...