Developing New Services: Improving the Process Makes it Better

Examines the development of new services in service organizations, which has often been incomplete and has resulted in the needs of the marketplace remaining unsatisfied. Considers the findings of a study comparing the process of new service development in different service industries. Reports on how development may be improved and offers a model allowing greater input from the service recipients.

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Year of publication:	1989
Authors:	Bowers, Michael R.
Published in:	Journal of Services Marketing. - MCB UP Ltd, ISSN 2054-1651, ZDB-ID 2020791-8. - Vol. 3.1989, 1, p. 15-20
Publisher:	MCB UP Ltd
Subject:	Idea generation \| Improvement \| Service

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Type of publication:	Article
Type of publication (narrower categories):	research-article
Language:	English
Other identifiers:	10.1108/EUM0000000002478 [DOI]
Source:	Other ZBW resources

Persistent link: https://www.econbiz.de/10014905713