Developing personas & use cases with user survey data : a study on the millennials' media usage
Mingyu Lee, Jiyoung Kwahk, Sung H. Han, Dawoon Jeong, Kyudong Park, Seokmin Oh, Gunho Chae
| Year of publication: |
2020
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|---|---|
| Authors: | Lee, Mingyu ; Kwahk, Jiyoung ; Han, Sung H. ; Jeong, Dawoon ; Park, Kyudong ; Oh, Seokmin ; Chae, Gunho |
| Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 54.2020, p. 1-13
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| Subject: | Cluster analysis | Media usage | Millennial generation | Persona | Use case | Mediennutzung | Altersgruppe | Age group | Clusteranalyse | Junge Erwachsene | Young adults |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretconser.2020.102051 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012238362