Developing strategic marketing plans that really work : a toolkit for public libraries
Terry Kendrick
| Year of publication: |
2006
|
|---|---|
| Authors: | Kendrick, Terry |
| Publisher: |
London : Facet Publ. |
| Subject: | Marketing | Öffentliche Bibliothek | Marketingkonzept | Public libraries |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XII, 225 S. : graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 978-1-85604-548-3 ; 1-85604-548-X |
| Classification: | Marketing ; Bibliotheksarten, IuD-Einrichtungen: Sonstiges |
| Source: |
Persistent link: https://www.econbiz.de/10004862661