Developing strategic marketing through the use of marketing networks
| Year of publication: |
2005
|
|---|---|
| Authors: | Rocks, Steve ; Gilmore, Audrey ; Carson, David |
| Published in: |
Journal of strategic marketing. - Abingdon : Taylor & Francis, ISSN 0965-254X, ZDB-ID 12797947. - Vol. 13.2005, 2, p. 81-92
|