DEVELOPING WHAT CUSTOMERS REALLY NEED: INVOLVING CUSTOMERS IN INNOVATIONS
| Year of publication: |
2012
|
|---|---|
| Authors: | WEBER, MARCEL E. A. ; WEGGEMAN, MATHIEU C. D. P. ; VAN AKEN, JOAN E. |
| Published in: |
International journal of innovation and technology management. - Singapore [u.a.] : World Scientific Publishing, ISSN 0219-8770, ZDB-ID 22255552. - Vol. 9.2012, 3, p. 1250018-1
|