Development and analysis of a sales-based leading indicator for economic developments
by Christian Schmitz, Janina-Vanessa Schneider, Jan Helge Guba, Michael Ahlers and Jan Wieseke
| Year of publication: |
2021
|
|---|---|
| Authors: | Schmitz, Christian ; Schneider, Janina-Vanessa ; Guba, Jan Helge ; Ahlers, Michael ; Wieseke, Jan |
| Published in: |
Marketing : ZFP ; journal of research and management. - München : Beck, ISSN 0344-1369, ZDB-ID 717348-9. - Vol. 43.2021, 1/2, p. 54-66
|
| Subject: | Leading Indicator | Longitudinal Study | Sales Manager Forecast | Sales Funnel | Wirtschaftsindikator | Economic indicator | Frühindikator | Leading indicator | Prognoseverfahren | Forecasting model |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012600963