Development and application of big data marketing system for tourism enterprises under Hadoop
Li Tan
| Year of publication: |
2024
|
|---|---|
| Authors: | Tan, Li |
| Published in: |
Internet finance and digital economy : advances in digital economy and data analysis technology : the 2nd International Conference on Internet Finance and Digital Economy, Kuala Lumpur, Malaysia, 19 - 21 August 2022. - New Jersey : World Scientific, ISBN 978-981-12-6749-9. - 2024, p. 725-737
|
| Subject: | Tourism enterprise | Marketing model | Hadoop | Big data marketing | Big Data | Big data | Marketing | Tourismuswirtschaft | Tourism industry | Tourismus | Tourism |