Development and implementation of customer solutions : a study of process dynamics and market shaping
Sergio Biggemann; Christian Kowalkowski; Jane Maley; Staffan Brege
| Year of publication: |
2013
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|---|---|
| Authors: | Biggemann, Sergio ; Kowalkowski, Christian ; Maley, Jane ; Brege, Staffan |
| Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 42.2013, 7, p. 1083-1092
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| Subject: | Customer solutions | Co-creation | Market dynamics | Project | Mining industry | Beziehungsmarketing | Relationship marketing | Kundenintegration | Customer integration | Bergbau | Mining | Leistungsbündel | Bundling strategy |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010223466