Development and validation of a destination personality scale for mainland Chinese travelers

Li Pan, Meng Zhang, Dogan Gursoy, Lu Lu

Year of publication:	April 2017
Authors:	Pan, Li ; Zhang, Meng ; Gursoy, Dogan ; Lu, Lu
Published in:	Tourism management : research, policies, practice. - Amsterdam [u.a.] : Elsevier Science, ISSN 0261-5177, ZDB-ID 802245-8. - Vol. 59.2017, p. 338-348
Subject:	Destination personality \| Brand personality \| Cross-cultural \| Scale development \| Chinese travelers \| China \| Markenimage \| Brand image \| Urlaubsverhalten \| Holiday behaviour \| Destinationsmanagement \| Destination management \| Konsumentenverhalten \| Consumer behaviour \| Chinesen \| Chinese (People)

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