Development and validation of a measure of sport fans' specific curiosity
Seong-Hee Park; Jae-Pil Ha; Daniel F. Mahony
| Year of publication: |
2014
|
|---|---|
| Authors: | Park, Seong Hee ; Ha, Jae-Pil ; Mahony, Daniel F. |
| Published in: |
Journal of sport management : the official journal of the North American Society of Sport Management. - Champaign, Ill. : Human Kinetics Publ., ISSN 0888-4773, ZDB-ID 1052907-X. - Vol. 28.2014, 6, p. 621-632
|
| Subject: | sport fans | sport marketing | measurement | Konsumentenverhalten | Consumer behaviour | Sportmarketing | Sports marketing | Messung | Measurement | Sport | Sports | Profisport | Professional sports | Sportveranstaltung | Sport event |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010472810