Development and validation of an emic scale to measure ad-evoked nostalgia in France
Altaf Merchant, John B. Ford, Christian Dianoux and Jean-Luc Herrmann
| Year of publication: |
2016
|
|---|---|
| Authors: | Merchant, Altaf ; Ford, John B. ; Dianoux, Christian ; Herrmann, Jean-Luc |
| Published in: |
International journal of advertising : the quarterly review of marketing communications. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0261-9903, ZDB-ID 83205-4. - Vol. 35.2016, 4, p. 706-729
|
| Subject: | nostalgia | culture | emic | etic | advertising | heritage | emotions | memories | Emotion | Werbung | Advertising | Frankreich | France | Messung | Measurement | Konsumentenverhalten | Consumer behaviour | Kulturelle Identität | Cultural identity | Werbewirkung | Advertising effects |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/02650487.2015.1090049 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011585286