Development and validation of the self-gifting consumer behaviour scale
Gary Mortimer, Ursula Sigrid Bougoure and Syed Fazal-E-Hasan
| Year of publication: |
2015
|
|---|---|
| Authors: | Mortimer, Gary ; Bougoure, Ursula Sigrid ; Fazal-e-Hasan, Syed Muhammad |
| Published in: |
Journal of consumer behaviour : an international research review. - Chichester : Wiley, ISSN 1472-0817, ZDB-ID 2194377-1. - Vol. 14.2015, 3, p. 165-179
|
| Subject: | Geschenk | Gifts | Eigeninteresse | Self-interest | Motivation | Verbrauchereinstellung | Consumer attitudes |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011376288