Development of hybrid fuzzy multi‐criteria decision approach to evaluate key factors for marketing strategic alliance formation based on multiple theories
| Year of publication: |
2021
|
|---|---|
| Authors: | Tang, Jia‐Wei ; Chen, Chih‐Jou ; Tsai, Pei‐Hsuan |
| Published in: |
Managerial and Decision Economics. - Wiley, ISSN 1099-1468, ZDB-ID 1491342-2. - Vol. 43.2021, 1 (26.05.), p. 241-261
|
| Publisher: |
Wiley |
| Type of publication: | Article |
|---|---|
| Language: | English |
| Other identifiers: | 10.1002/mde.3381 [DOI] |
| Source: | Other ZBW resources |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10012633247